A digital insurance quote for singles couples families you
design process for a online home insurance quote.
In 2018 I designed the online home insurance quote system for HDI Seguros.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of HDI Seguros.
Context
HDI Seguros already had an online car insurance quote web app. Business was good so we decided to create the home version, but this time I would use some neuromarketing tricks to improve the experience.
This product was perfect for online selling because is not attractive to sellers since the profit per sale is very low, it’s complicated to sell and only 2 competitors offered online insurance quote.
Este es un formulario
[hubspot type="form" portal="6689528" id="9ef44239-fb05-4aff-af19-c93a6cb59d45"]
The Challenge
Home Insurance? Why? The research results showed that most of mexicans are not into this product. “It is unlikely that my house will catch on fire, flood or somebody steal my stuff.” People find auto, medical or life insurance more useful.
People interested in this product, are already aware of its usefulness, most of them already know they want it. The main challenge was to communicate all the insurance coverages and benefits in a proper way.
Goals
Be as simple as possible when communicating the service.
Differentiate the users in order to show them the right benefits.
Create a manageable and upgradeable product
My Role
I coordinated the qualitative user research, designed the experience, the interaction and established the visual identity.
Personas
I designed this product for people who proactively seek home insurance, specifically in large cities. They probably own a business and they are aware of events such as fire, theft and civil responsibility. They are looking for specific information that allows them to make a purchase.
Rick Sanchez | Single
“I travel constantly, I don’t spend a lot of time at my place, but I do care about my stuff.”
These users generally rent their home and they don’t care about the building.
Jessica and Morty | Couple
“We are moving together, we will need a handyman to improve our place.”
These users care about their stuff, but are also interested in taking care of their place.
The Smiths | Householders
“We need to take care of our family, our belongings and house.”
These users need all the assistances and coverages.
Insights
We hired a research agency to know more about the consumers, I used the following insights:
- The most interesting coverages are: Fire, theft, flood, third parties damage and armed robbery.
- Some consumers are afraid that the insurer will take advantage and will not pay.
- Consumers are more interested in daily assistances than catastrophic risks such as fires or floods.
User Flow
Since I had 3 different users, I wanted to create a customized experience for each. I started with questions that would allow me to know more about them, that way, the user would feel this is something they chose.
Sketching & Wireframing
Since I had 3 different users, I wanted to create a customized experience for each. I started with questions that would allow me to know more about them, that way, the user would feel this is something they chose.
Before the user could see the actual quote, I ask for a name and email to for further follow up. (opt in)
After that I present to the user the most interesting coverages and benefits according to their answers. Insurers usually deliver a paper with technical information about the policy, but I wanted to show the product in a more friendly way.
As you can see, I tried to avoid as much input typing as possible. Until now, users just need to type a name and email, the rest is clickable.
Validation
As you can see, I tried to avoid as much input typing as possible. Until now, users just need to type a name and email, the rest is clickable.
Launching
As you can see, I tried to avoid as much input typing as possible. Until now, users just need to type a name and email, the rest is clickable.
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